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Always in Motion

Author: stella_Admin

  • Fitness

    How do I get fit

    What is the importance of fitness

    Regular exercise and physical activity tend to promote strong muscles and bones. It improves respiratory, cardiovascular health, and overall health. Staying active can also help maintain a healthy weight, reduce your risk for type 2 diabetes, heart disease, and reduce risk for some cancers.

    How to get fit

    Any type of regular physical activity can improve your fitness and your health. The most important thing is that you keep moving!

    • Stay positive and have fun. A good mental attitude is important. Find an activity that you think is fun. You are more likely to keep with it if you choose something you like. A lot of people find it’s more fun to exercise with someone else, so see if you can find a friend or family member to be active with you.
    • Take it one step at a time. Small changes can add up to better fitness. For example, walk or ride your bike to school or to a friend’s house instead of getting a ride. Get on or off the bus several blocks away and walk the rest of the way. Use the stairs instead of taking the elevator or escalator.
    • Get your heart pumping. Whatever you choose, make sure it includes aerobic activity that makes you breathe harder and increases your heart rate. This is the best type of exercise because it increases your fitness level and makes your heart and lungs work better. It also burns off body fat. Examples of aerobic activities are basketball, running, or swimming.
    • Don’t forget to warm up with some easy exercises or mild stretching before you do any physical activity. This warms your muscles up and may help protect against injury. Stretching makes your muscles and joints more flexible too. It is also important to stretch out after you exercise to cool down your muscles.

  • Prototyping

    Prototyping

    What is prototyping?

    The word originates from the Greek prtotupos meaning first example.  Our definition is an idea communicated to others and tested

    The best way to create successful products whether it’s a smart phone app or a gadget is by user testing and prototyping. 

    Creating prototypes throughout the process can get you valuable feedback from end users to improve products.  This process allows you to engage with real people and observe how they interact with your product.  Interaction with your prototypes will help you understand your end users pain point and allows you to improve the many aspects of a product such as product design, interface, experience and feel. 

    Prototyping can be applied to many stages of the product development to test unfinished ideas with users to get the best results. To be successful you must be open to feedback.

    Incorporating feedback into your design, the result is long term benefits in the success of your projects.

    Show your users flow to your business, stakeholders and coworkers to get their critique on the design. User test low to high fidelity design with end users as there can be a better improved version.

    Low fidelity prototypes are best for catching problems before they get too big to fix.  For example, story boards, wireframes, mood boards, sketching.

    Mid fidelity involves the visual design and interactivity, function and the final product. For example, clickable prototypes, style tiles, coded prototypes.

  • Analyzing Consumer Behavior

    Analyzing Consumer Behavior

    An organization must develop a marketing strategy and plan for understanding the customer behavior.  A customer analysis is essential in the market.

    The customer analysis should address

    •  Who are the current customers?
    •   Why do they buy?
    •   Why do they make purchasing decisions?
    •   Where do they purchase the product or services and what channel of
        distribution are used?
    •  When do they buy?

    The object of these questions is to develop a complete picture of the customer behavior in the product category or market.

    By analyzing competitors customers help you understand  why they are buying competitors product instead of yours and helps with brand switching and  weaknesses in your product or service.

    Also analyzing people who have never purchased your product  helps you to expand the market and get sales.

    Who are your customers?

    A key principle in marketing is market segmentation and understanding the customer.  Market segmentation breaks markets into segments that have different buying habits.  By grouping customers this way customers are treated differently through their buying power and you target them with products tailored to their needs.  Less money is spent on customers with low buying power.