Category: Uncategorized

  • Fitness

    How do I get fit

    What is the importance of fitness

    Regular exercise and physical activity tend to promote strong muscles and bones. It improves respiratory, cardiovascular health, and overall health. Staying active can also help maintain a healthy weight, reduce your risk for type 2 diabetes, heart disease, and reduce risk for some cancers.

    How to get fit

    Any type of regular physical activity can improve your fitness and your health. The most important thing is that you keep moving!

    • Stay positive and have fun. A good mental attitude is important. Find an activity that you think is fun. You are more likely to keep with it if you choose something you like. A lot of people find it’s more fun to exercise with someone else, so see if you can find a friend or family member to be active with you.
    • Take it one step at a time. Small changes can add up to better fitness. For example, walk or ride your bike to school or to a friend’s house instead of getting a ride. Get on or off the bus several blocks away and walk the rest of the way. Use the stairs instead of taking the elevator or escalator.
    • Get your heart pumping. Whatever you choose, make sure it includes aerobic activity that makes you breathe harder and increases your heart rate. This is the best type of exercise because it increases your fitness level and makes your heart and lungs work better. It also burns off body fat. Examples of aerobic activities are basketball, running, or swimming.
    • Don’t forget to warm up with some easy exercises or mild stretching before you do any physical activity. This warms your muscles up and may help protect against injury. Stretching makes your muscles and joints more flexible too. It is also important to stretch out after you exercise to cool down your muscles.

  • Analyzing Consumer     Behavior

    Analyzing Consumer Behavior

    An organization must develop a marketing strategy and plan for understanding the customer behavior.  A customer analysis is essential in the market.

    The customer analysis should address

    •  Who are the current customers?
    •   Why do they buy?
    •   Why do they make purchasing decisions?
    •   Where do they purchase the product or services and what channel of
        distribution are used?
    •  When do they buy?

    The object of these questions is to develop a complete picture of the customer behavior in the product category or market.

    By analyzing competitors customers help you understand  why they are buying competitors product instead of yours and helps with brand switching and  weaknesses in your product or service.

    Also analyzing people who have never purchased your product  helps you to expand the market and get sales.

    Who are your customers?

    A key principle in marketing is market segmentation and understanding the customer.  Market segmentation breaks markets into segments that have different buying habits.  By grouping customers this way customers are treated differently through their buying power and you target them with products tailored to their needs.  Less money is spent on customers with low buying power.

  • Packaging

    Packaging

    Package designs are functional as well as strategic and tend to evoke aspirations of lifestyle.  For example the box milk packaging enables you to pore from it, open it and reclose it. Others provide safety restrictions, other purposes and functions.

     Packaging comes in different shapes, sizes, and purposes with information of its merits, dangers, quality or value of the product they contain.  Some packaging are designed to be discarded immediately after purchase while others are integral to the life of their content.

    The package designer task is to prepare an attention grabbing packaging item that promotes quality of the product and take into account all legal requirements, trading rules and environmental concerns specific to the industry. Also the project parameters such as using preapproved text and images, prescribed materials and formats, producing the product on schedule and within production  budget.