Brand Identity Guide

A brand guide outlines the rules of a company branding identity. A brand guide is the blueprint that ensures consistency in branding. It points out the various branding elements and how they can be used to create a compelling story and brand experience.

Style guidelines are also part of the brand guideline and include:

• Typefaces formatting
• Variations of logo
• Image rules of use and styling guides
• Color palettes
• Illustration and icon

A brand guide also includes parameters around the brand voice, messaging and direction.

Most common applications of Visual Identity include print and digital collateral such as:

• Logo
• Business Card
• Letterhead
• Website
• Product and Packaging
• Email design
• Social Media Post

A Brand Guide makes it easy to replicate the brand voice through its collateral pieces.

With the brand guide in place your collateral becomes cohesive and leads to a single voice.